Intro
Mastercard have been collaborating with MoneyLIVE for half a decade. A globally recognised brand, their main objective this year was to deepen thought leadership specifically around the subject of open banking, which is currently a major focus, and to advance existing relationships with the financial services industry.
The Challenge
“Mastercard is already a close partner across the financial services landscape, so the challenge we face is finding partners to work with who match our commitment to maintaining an incredibly high standard of collaboration with our key audiences in the open banking space. MoneyLIVE fits the bill – they have a valuable network we felt we could take part in; we just needed the right solution tailored to our needs of further fueling our great partnerships in the financial services sector.”Â
The Solution
“Our Account Manager Georgia worked with us to build out a bespoke sponsorship package centered on driving influence around our open banking offerings. We participated in a wide range of opportunities to demonstrate our expertise, including presentations, one-to-one meetings with target accounts, roundtables, panel discussions and thought leadership content. The integrated campaign addressed multiple touchpoints, allowing us to connect with new and existing contacts and have meaningful conversations that lead to real ROI for our business.”Â
The Results
“Our collaboration with MoneyLIVE over the years has succeeded in great thought-leading content – and this year was no exception! Georgia and the team always strive to deliver a positive outcome for us, and we have felt that from day one. Â
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We have certainly grown our thought leadership around open banking, and the events have proven to be fantastic for deepening key relationships in the financial services industry. The MoneyLIVE team show a sense of urgency, commitment to create strong thought-leading shows and an extraordinary collaborative mindset. We’ve seen a positive increase in awareness around our open banking offerings, resulting in great opportunities. I look forward to our next campaign with MoneyLIVE.”Â
Rune Krogh Kallehauge
Communications Director - Open Banking
Mastercard
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